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Life of a client or the buy again factor

Each business has an average life of a customer. This of course depends upon the factors of frequency of purchase coupled with the businesses interactions with the client in between. For example a car dealership may have a span in between purchases of 3 years on...

3 things to do to prepare for your next sales meeting

Many times we go into our appointments with a wish and a prayer. I see many salespeople who take this whimsical approach to selling without even knowing it. Fact is, those who prepare better have better sales results. In helping hundreds with their sales approach, I...

Delivering a knock-out punch in marketing

  I was chatting with a friend this morning and he asked me a fundamental, yet deep marketing ¬†question: If I were to start a business that was in competition to his, what marketing method would I use? ¬†I told him in this order: market to my existing clients...

What makes you money in your business

Making money in business is not a bad thing or a sin. In fact if you don’t make money,you’re not a business, you’re a charity. There are many factors that make money for a business, but let me talk about the three that matter and make the most. Fact...